10 Ways to Boost Family Participation at Your Childcare Center or Preschool

Try these parent involvement ideas and activities to boost their participation at your preschool or daycare

10 Ways to Boost Family Participation at Your Childcare Center or Preschool

10 ways to boost family participation at your childcare center or preschool

Great family participation is an important part of any successful early education program. Family participation helps to build trust and strong communication with families, which can help you increase family satisfaction, improve your retention and referrals to your center, and identify opportunities for improvement.

As a director, there are many ways to help parents become involved with their children’s learning and your childcare center. Here are ten ways to boost family participation at your center.

  1. 1. Educate parents on early childhood development

Some parents want to be involved in their child’s education, but don’t know much about child development or developmentally appropriate practices. Others may lack the confidence to ask you or your staff questions they may have. 

You can help educate parents by setting expectations at the beginning of the school year by outlining your learning goals through back-to-school night, new family orientation, a family handbook, or an introductory newsletter. 

Explaining what learning looks like (and doesn’t look like) is another way to ensure parents are aligned with your center’s approach to child development. It can sometimes feel like parents are overly focused on ‘academic’ content rather than developmental skills, and whether or not they realize it, they have expectations for what that will look like. For example, if worksheets are not part of your curriculum, it’s important to share that with parents and to explain why. Most adults just aren’t familiar with the foundational skills required for future activities like reading and writing.

Sending helpful resources and pointing parents toward trusted resources, such as info from the CDC and NAEYC,  will also ensure that you’re on the same page when it comes to their child’s development. 

Inviting local early childhood experts to come and speak to your parents can also help educate parents on how they can help with their children’s early childhood development. Some examples of early childhood experts include: 

  • Kindergarten teacher to talk about school readiness
  • Librarian to talk about effective read-aloud strategies 
  • Speech therapists
  • If any of the parents at your center are experts, ask them to share their knowledge! 

Don't worry about overcommunicating with parents or sounding condescending. You are the early education expert, and parents will want to hear what you have to say. You both have their child’s best interests at heart!

2. Use parent-teacher conferences to set learning goals together

Parent-teacher conferences are great ways to effectively collaborate with parents to come up with learning development goals for their children. It’s also important to continue the conversations discussed in your conferences throughout the year to align with parents on their child’s development. 

Some directors and teachers might find it helpful to collect parents’ questions and concerns ahead of the conference so teachers are prepared to provide information and solutions to them. 

To help facilitate a productive parent-teacher conference, here is a sample agenda

  • Start and end by sharing positive comments about the child.
  • Discuss family concerns or questions. 
  • Work together to create learning goals for the student that you can revisit throughout the year. 
  • Share take-home resources, such as tips on how to continue learning at home. 

Parent-Teacher Conference Checklist - brightwheel

Get your free parent-teacher conference checklist! 

3. Host fun and educational learning sessions for students and their families

Another way to boost family participation is to host learning sessions for students and their families. During these sessions, focus on specific developmental skills or academic topics. Focusing on specific topics or skills can help build trust, as you can demonstrate the educational value of your curriculum in a hands-on and exciting way. 

Some session ideas include:

  • Paint pinecones using washable tempera paint and droppers/pipettes—exercises fine motor skills 
  • Host a nature scavenger hunt—exercises problem-solving and social skills 
  • Sing children’s favorite songs and have parents draw what’s happening in the lyrics—exercises language skills, creativity, and storytelling

These sessions don’t have to be long events—around thirty minutes is a great amount of time to show parents what their children are learning at your center. You may also consider scheduling these sessions to start right after pick-up time so it’s convenient for families to attend. 

For COVID safety, you can also host these events outdoors or over Zoom. If using Zoom or another online program, make sure you send a list of required items to parents ahead of time,  or send the children home with the items they’ll need for the activity. 

4. Regularly invite feedback from parents

Using feedback from parents and families is a great way to increase family participation. By implementing their feedback, they’ll feel that their needs are being met and their concerns are being addressed. Ideally, you should ask for feedback at least once or twice throughout each school year. Regular feedback will allow you to check in and see how things are going on the parent-side of your center, and will give you the chance to make improvements or changes if needed. 

There are many free tools available to help you gather feedback, such as SurveyMonkey or Google Forms. Some example questions to include are: 

  • What are your favorite things about our program? 
  • Are there specific areas where our program could improve?
  • How satisfied are you with the communication between our center and home? Please explain.
  • How satisfied are you with our program’s activities and curriculum? Please explain.
  • Is there anything else we should know? 

5. Regularly showcase student work

It’s important to share childrens’ learning on a daily basis through photos and videos—not just during parent meetings! When sending photos and videos to parents, make sure to spell out what skills their child is learning during activities —the more specific you are with explaining skills, the easier it will be for parents to help their child develop these skills at home. 

Brightwheel activities log

With brightwheel, you can easily send messages and photos to families so they can get insight into their child’s day and skill development.

6. Leverage parents’ talents for volunteer opportunities

Volunteering is a great way to help parents feel more invested in your program, because they’re contributing to the success of it! Parents are more likely to agree to volunteer opportunities if you ask them for something they’re good at, so surveying parents about their talents and how they can contribute is a great way to increase family participation. 

Make sure to get creative with your volunteer requests to make parents feel included— everyone has a skill they can contribute! Some ideas for volunteers include:

  • Preparing craft materials 
  • Calling new families to welcome them 
  • Organizing teacher appreciation activities
  • Donating products or services for fundraisers 
  • Recording videos of themselves reading to use during storytime

7. Send Regular Newsletters

Newsletters are a great way to keep parents informed with everything from changing policies to important reminders. You’ll also want to add a human touch to make them enticing to read— photos of activities, special outings, or the children are always a fun addition! 

Engaging topics to cover:

  • Recent classroom activities and how they contributed to learning objectives
  • Student kudos 
  • At-home learning tips
  • Teacher spotlights 
  • Parents Hall of Fame—highlight parents who have helped out! 
  • New student alerts and how to welcome them to your center
  • Recipes from the classroom


What not to do in newsletters: 

  • Make them  too long—you want parents to quickly get the important information they need
  • Use text only
  • Send them too infrequently—find the right cadence for you and your families 

Newsletter Blocks

Brightwheel’s newsletter feature makes sending newsletters a breeze. Administrators can build beautiful newsletters and send them to families with just a few clicks!

8. Host social events for families

Giving families a chance to meet each other and build relationships can help increase parent engagement by creating a fun, supportive atmosphere. We’ve heard from many centers that they have a lot of success with parent events at the beginning of the school year, especially if they have a lot of new families joining. 

Here are some ideas for family events: 

  • Joint student birthday celebrations (can be quarterly or twice a year)
  • Back-to-school picnics
  • New family meet-and-greets 
  • Holiday events

9. Help parents build community with each other

A strong sense of community within your center makes for happier parents, which leads to higher retention and more referrals. Community building doesn’t always come naturally to parents, so they’ll probably need a little nudge. 

Some ways to help parents build community include: 

  • Providing family directories at the beginning of the school year to encourage them to reach out and connect with each other.  
  • Encouraging families to set up playdates with each other, which can also help children continue developing important social and emotional skills outside of the classroom. 
  • Starting a private Facebook group for families so they can share parenting resources, local family-friendly activities, and questions. 

10. Use a tool like brightwheel to strengthen communication and engagement

The more you communicate with parents about their child’s education, the more they’ll feel connected to your center and excited to continue their child’s development at home. Using a software like brightwheel encourages more communication and engagement between families and your center. By centralizing messaging, reminders, alerts, brightwheel helps ensure that families never miss important updates. You can also send photo and video updates to give parents a peek into their child’s day and insight into what skills their child is developing. 


At brightwheel, we’re so thankful for everything you do to support early learners and their families. We hope these ideas help strengthen family involvement so that you can continue to facilitate a positive learning environment inside (and outside!) your center.

Brightwheel is the complete solution for early education providers, enabling you to streamline your center’s operations and build a stand-out reputation. Brightwheel connects the most critical aspects of running your center—including sign in and out, parent communications, tuition billing, and licensing and compliance—in one easy-to-use tool, along with providing best-in-class customer support and coaching. Brightwheel is trusted by thousands of early education centers and millions of parents. Learn more at


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