Employing some easy child care marketing techniques will go far in keeping your center enrolled to capacity. It will also help you build and maintain the reputation you want within your community. You can easily differentiate yourself from the competition to attract and retain new business with a few, simple child care marketing tips. Sticking with these strategies should help ensure you always have a full house and a healthy waiting list.
Have an online presence
It’s hard to imagine a business these days that doesn’t have a website, and the child care industry is no different. Families looking for care most likely start their search online, so they better be able to find you. Give searching parents as much information as possible about your program by maintaining an up-to-date website that offers everything a parent would be interested in when on the hunt for child care. Photos of your center, staff, and activities are crucial to include. The more details you can share the better, as choosing child care is one of the toughest decisions parents make. You’ll want your website to make a great first impression on a prospective family, giving them a sense of the quality of your program. Consider including a short video tour and introduction, as this type of website content is highly effective at piqueing a potential customer’s interest. Luckily there are great, low-cost options these days for building websites, no programming skills required.
Social media platforms such as Facebook, Instagram, and Twitter can also be terrific channels for you to engage in child care marketing, depending on who your desired client base is. Build a Facebook page for your business, making sure you are searchable to the public. Yelp and NextDoor are other great places to have a listing. The key is to post your business in as many online places and groups that you can, to increase your search visibility.
Build a reputation
Word of mouth is priceless, especially when it comes to child care. Keep your current parents happy, and they will be your best marketing channels every time they run into other families at the playground or the grocery store. Encourage happy families to share testimonials, posts, and reviews to all of your social media accounts. Consider giving current families a discount for any referrals they send your way.
Engage with your local community for networking purposes. Get to know other small business owners, regardless of whether they specifically serve families with children. Offer to share your child care expertise with a new parenting support group. One great tip we recently heard from a child care owner is to make friends with local real estate agents, who can then send families who are new to the area your way if they are seeking child care. If you want families to trust you with their children, building trust in your community is a great first step.
Offer evening/date night care on a rotating basis. Bring in a variety of enrichment offerings regularly, such as art, music, dance, etc. Host local community events at your facility. With a lot of child care options to choose from, you’ll need to grab the attention of prospective clients by differentiating yourself from other child care centers in the area.
Embracing technology to keep your communities engaged is another surefire way to attract new business. Brightwheel is an easy-to-use software platform that will help you manage your center and stay in touch with families. You can use brightwheel for recording daily events and activities, and parents get real-time updates delivered to their mobile device throughout the day. It also offers secure, digital check-in/check-out, messaging, and a paperless billing system. The peace of mind this technology will provide your families will be a program differentiator, making you stand out from the crowd.
- eBook: How to Achieve Your 2021 Enrollment Goals with brightwheel
- How to Strengthen Parent Engagement
- Tips for Starting a Childcare Business
- Checklist for Starting a Childcare Business